E-commerce consulting for growth-stage founder-led brands.
16+ years running e-commerce for premium brands, in-house, as a consultant and agency founder. I work with a small number of founders at a time on strategy, Shopify stores, conversion rate optimisation and email marketing.
About me
I help founders grow their e-commerce businesses.
Safura Harrison
Founder & Director
I started in e-commerce in 2010. Since then I've co-founded two start-ups, led e-commerce in-house at premium fashion, jewellery and home brands, and spent the last few years advising founders through Killing Digi.
I set up KD after seeing how transactional most agencies are. I work with a small number of brands at a time so each one gets my full attention and honest advice.
Some founders need strategy. Some need hands-on help running their store. I work around what your business actually needs.
Why Work With Me
Senior e-commerce experience, not another agency.
1. Brand-side experience
I've run e-commerce in-house, so I understand how decisions get made inside a growing brand. Stock, cash flow, launches and teams, not just traffic and conversion rate.
2. You work with me directly
No account managers, no handovers. When the work needs a specialist, I bring in experts I trust and manage them for you.
3. Strategy and delivery
Most consultants hand over a plan and step back. I stay on to make sure it's delivered properly, directing the specialists who build it. I'm a Shopify and Klaviyo Partner, so I know both platforms inside out.
4. Decisions backed by your numbers
Every recommendation starts with your data and your commercial goals, then gets tested and measured.
5. Scoped to your brand
No fixed packages. I look at where your brand is and what it actually needs, then shape the work around that: strategy, hands-on support or both.
Who I work with
Founder-led e-commerce brands that have proven their product and are ready to grow.
The next stage means building the right team, following a strategy with measurable steps, and setting clear targets.
You might recognise one of these:
Revenue is growing but margin isn't keeping up.
You have one agency on ads, another on email and a freelancer on the site, and no one joining things up.
Every e-commerce decision still comes to you for approval.
You need senior experience, but it feels too early for a full-time hire.
My approach is collaborative and honest. I set the priorities, build the plan and see it through to execution, working closely with your team to grow sustainably.
What founders say
How I Can Help
E-commerce Consulting
Senior input on the decisions that shape your business: priorities, trading, web development, content, CRO, your customers and your team. I work alongside you part-time, so you get experienced advice without a full-time hire.
Ongoing E-commerce Management
Your Shopify store, managed month to month. Products and collections, content updates, conversion testing, email campaigns and reporting, directed by me and scoped to what your brand needs.
E-commerce Projects
Fixed-scope work with a clear fee, agreed before we start. For example: CRO audits and execution, A/B testing, Shopify builds and migrations, Klaviyo set-up, subscriptions implementation, customer loyalty programmes.
Get in touch
Not sure where to start? Book a 30-minute call to speak to me about your business and what you’d like to achieve.